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Posted on Thursday, August 25th, 2005 at 4:23 pm. About Design Industry.

LogoWorks backs out of Friday podcast

This afternoon, “LogoGate” takes a strange turn. After boasting that “my mind is now prepared” and stating on many boards and blogs that he was looking forward to speaking with me during our previously scheduled podcast tomorrow, Jeff Kearl, LogoWorks’ Chief Marketing Officer, abruptly cancelled.

Here is what he had to say:

Chris:

I’m so sorry to do this to you and your listeners, but I am going to cancel our interview. I really wanted to do it when I accepted for the sole purpose of trying to clear the air and settle some of these matters. I figured that even if people disagreed they might get to know us and at least think we were people who really did value honesty and good business practices. Hopefully, I have answered the vast majority of the questions in my posts. Our position on the theft has been stated and reiterated. We apologize to the design community for letting it happen on our watch. It was unacceptable and we are taking steps to try to prevent it in the future. As for all the other issues around designer compensation (or lack thereof), quality of LW design work, LW marketing/positioning in the marketplace vs. other designers/design solutions and the how the Internet is changing the GD industry I’m going to refrain from commenting further. I don’t want to offend people in the posts that I don’t even know and it is clear I already have. I can see that many people in that thread have fundamentally different opinions on the issues and at some point it becomes futile to debate the issues because people aren’t going to change their views and it is just causing people to behave badly (including myself). I want to be respectful of others’ views and our competitors and debating on a chat forum allows for things to be taken out of context and meanings to be confused. It has already created enough ill will. Many of the points and counterpoints are overdone now. I just don’t see how rehashing them in an interview is going to help people feel better. I’m not going to be involved in something that might make someone feel worse and there is a risk that will happen.

Best wishes to you and your podcast.

Jeff

12 responses to 'LogoWorks backs out of Friday podcast'.

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  1. thepreparedmind.com » Podcast #8: Robert Wurth, improving designer/client relationships - Posted on August 27th, 2005 at 1:39 pm.
  1. 1 Bill
    Posted on August 25th, 2005 at 5:07 pm. About 'LogoWorks backs out of Friday podcast'.

    wow, what a dissapointment. I have to disagree with Jeff, I think this would have been excellent publicity for his firm as well as a chance to clear the air once and for all. Backing out of it makes LogoWorks seems sketchy again, just when I was getting a decent feeling about them.

  2. 2 linda
    Posted on August 25th, 2005 at 5:56 pm. About 'LogoWorks backs out of Friday podcast'.

    I agree with Bill - they seem more sketchy now. I was looking forward to hearing Jeff in person because listening to the tone of voice when someone is speaking is much better than reading a post here or there.

  3. 3 L Lang
    Posted on August 25th, 2005 at 6:18 pm. About 'LogoWorks backs out of Friday podcast'.

    I agree with the other two comments. Written messages such as posts and email can be edited and twisted to sound “just right” by lawyers and marketing people.

    It would have been nice to hear the guy in person without his use of the safety of the electronic fence. But in all of this, where is the President of the firm? Why is a junior officer handling all of this anyway?

  4. 4 Chris Gee
    Posted on August 25th, 2005 at 6:21 pm. About 'LogoWorks backs out of Friday podcast'.

    In fairness, Jeff Kearl is no “junior officer”. He’s the Chief Marketing Officer for Arteis, LogoWorks’ holding company.

    That makes him pretty senior! He may or may not answer to a board of directors or advisory board. I dunno how they’re setup.

    Having said that, it’s a shame he cancelled. According to Jeff, it had more to do with the feelings of others in the organization and not him.

    .chris{}

  5. 5 Angie
    Posted on August 25th, 2005 at 6:27 pm. About 'LogoWorks backs out of Friday podcast'.

    Like Bill, I was starting to rethink LogoWorks, particularly when I read the post on the designers you spoke to. But for Jeff to back out and using the fact that he can’t change everyone’s mind has gotten me back to that not-so-sure feeling. Not to mention that the reasoning, while decent on the surface, seems like a cop out to me. Anyone with half a brain knows that you can’t change everyone’s mind on any issue.

    Too bad. I was looking forward to the podcast.

  6. 6 Steve Portigal
    Posted on August 25th, 2005 at 6:27 pm. About 'LogoWorks backs out of Friday podcast'.

    Maybe he’s taking marketing advice from Laura Ries.

  7. 7 Chris Gee
    Posted on August 25th, 2005 at 6:32 pm. About 'LogoWorks backs out of Friday podcast'.

    >>Maybe he’s taking marketing advice from Laura Ries.

    Don’t even get me STARTED on her! I didn’t mind that she took down all the comments from the LogoWorks thread, or the whole thread altogether, because the comments had gotten pretty vulgar.

    But for her to sidestep the ENTIRE issue and basically allow only LogoWorks to push it’s side of the issue shows how ethically bankrupt she is!

    .chris{}

  8. 8 Patrick Stolk-Ramaker
    Posted on August 26th, 2005 at 12:24 pm. About 'LogoWorks backs out of Friday podcast'.

    I cannot believe that they are backing out of the podcast. I was looking forward to that.

    It seems as though they recognize the errors, and are taking steps to ensure this does not happen.

    We will see what comes of this.

  9. 9 Jake
    Posted on August 27th, 2005 at 12:41 am. About 'LogoWorks backs out of Friday podcast'.

    I am disappointed by this because wanted to hear what they had to say.

  10. 10 arturo
    Posted on August 30th, 2005 at 10:15 pm. About 'LogoWorks backs out of Friday podcast'.

    “Maybe he’s taking marketing advice from Laura Ries.” Hahahaha it seems so Steve ;)

    The odd thing in this whole issue, is how this company and these consultant, that trumpet, how times are a changing thanks to internet and a new communication model are the same ones who ignore interaction.

  11. 11 Michaek Swaine
    Posted on September 3rd, 2005 at 1:06 pm. About 'LogoWorks backs out of Friday podcast'.

    I’m an illustrator/designer who has contributed my small share of logos to the world at a wide variety of prices, usually based on the clients budget. My small production pails in comparison to the logo-mill. But I want to speak of a more sinister threat from these logo-mills than the sweatshop pay scale they support.

    The problem I see with this larger scale/wholesale generation of better than average logo is visual saturation it represents. I look around at the new trend in home subdivisions with better than average design, HOA run perfectly manicured lawns, red tile roofed, monochromatic beige color pallet say say “boring”. What is going to happen to the world when everyones logo is “above average” (as Garison Keeler would say). The visual noise will be deafening.

    As entertainment, as well as research for my own creativity, I collect samples of the vernacular designs and signage produced by non-designers mom-&-pop operations. Some of it is accidentally “inspired” and is useful in educating me on popular culture. The mom-&-pop designed stuff that just doesn’t measure up to high design serve as contrast to allow is to define what is good and bad. The definition of good design is made in large part by a comparison to bad design. If everything we see is wonderful our definition of wonderful is diluted. They would say a rising tide raises all boats, but when mom-&-pop can afford the great logo the vernacular design they would have come up with is drowned out and to something very important is lost.

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